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Ambient
Hungarian Football Federation: There’s No Two Left Feet
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Hungary is a football crazy nation, but in the past 40 years success have avoided us. Clumsy people are often referred to as having two left feet, although no one has taken this expression literally. Until now... Cafe Communications, Budapest, swapped all the right foot shoes with lefties in a sneaker store, and waited for the reaction. When the kids realised they don’t fit we took them with an even bigger surprise. This is Zoltan Gera, member of the Hungarian National Football team. We literally proved that no kid has two left feet. This is how we promoted the National Football association talent programme for children. Everyone has talent, it just needs to be exploited.
Illustrator: Gábor Oláh |
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