 |
Integrated
SCB: Power of numbers
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
With over 500 million fans worldwide, the 125th Anniversary of Liverpool Football Club is a celebration that will be marked by many. As Principle Club Sponsor, Standard Chartered tasked global sports and entertainment marketing agency Octagon, with a brief to bring this milestone to life and bring the partnership closer to the bank’s core business.
‘The Power of Numbers’ created by Octagon’s APAC team lead from Singapore and produced by Milkmoney (both part of Interpublic Group - NYSE: IPG) launches today and celebrates the power of numbers through the stories and people of Liverpool FC (LFC). Concepted as a season long series of short films and innovative digital content the bank will take LFC fans on a journey to understand the meaning of iconic numbers throughout the club’s illustrious history. This campaign features Reds Manager Jürgen Klopp, LFC legends, current first team players and passionate fans from around the globe. Kicking off with ‘Number 8: The Captains’, this first film delves into the role of captaincy as Standard Chartered speaks to past and present captains Steven Gerrard and Jordan Henderson for their take on this pivotal role in the club. Jürgen Klopp together with LFC legends Sami Hyypiä and John Barnes also discuss how different styles of leadership has contributed to the club’s success.
Client: Standard Chartered Bank Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
