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Top 6: September 13th 2017
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Meat & Livestock Australia: You Never Lamb AloneTop 6: September 13th 2017
This September, Meat & Livestock Australia (MLA) launches its new Spring Lamb campaign via The Monkeys, Sydney, positioning Lamb as the meat more people can eat. Building on the long established We Love Our Lamb brand position, the integrated campaign continues to build on Lamb's strategic promise of bringing everyone together. The content created by The Monkeys and shot by director Steve Rogers, for the first time in history sees the Gods, Goddesses and Prophets of different faiths and beliefs coming together over Lamb at a modern day spring BBQ.
Head of planning: Michael Hogg Also best this week |
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