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Fudena: Bear
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The waste we produce has increased in recent years, reducing the places where animals can live and in some cases, killing them and leading them to extinction. This high pollution can be seen mainly in tourist areas. Fudena via JWT, Venezuela, has created a campaign consisting of three graphic pieces and relying on the premise: that their last breath is not drown by waste, seeks to create an impact on the people who see them and above all, to raise awareness that environmental pollution is a everyone's problem.
Illustrator: Alí Armas Related |
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