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Interactive
European Wax Center: Strut 365 Products
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European Wax Center (www.waxcenter.com), the leader in the out-of-home waxing market launched the brand's newest and most daring advertising campaign to date, "Revealing You." This is the first campaign from Pereira & O'Dell New York for EWC that delivers on the brand's new positioning of unapologetic confidence."
To bring the campaign to life, the brand retained world-renowned fashion photographer, Miles Aldridge, to execute on the brand's mission of becoming an iconic beauty lifestyle brand. His artistic and iconic vision embodies the message of revealing beautiful skin by highlighting the fierce and "unapologetic confidence" attitude that an EWC guest embodies after a waxing service or enjoying the Strut 365™ products.
Editorial Company: Cosmo Street |
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