Gillette: #BabyFace - The sandpaper print ad

Newborn babies' only means of communication during their first year of life is through the language of touch. Academic research by Harvard University and The Boston Children's Hospital have proven that "skin to skin" communication releases "Love Hormones" right after birth and helps babies' development as they build their trust in the environment and in their parents.

ACW Grey Tel Aviv and Mediacom Connections, published a double print ad in Israel's leading Male magazine, containing "The Dad Test" - a smart and simple tool that gives new dads a physical demonstration of the way their beards feel on their newborns' skin.