Marmite: Marmite TasteFace

Marmite, Unilever’s cult-status spread, has launched a new digital experience that analyses your emotions whilst you taste Marmite, to discover, in real-time, whether you were born a lover or a hater. The technology has been developed by digital creative agency AnalogFolk London. Visit tasteface.marmite.co.uk on your mobile and try some Marmite. TasteFace and the facial recognition technology will tell you your fate based on your facial expressions. For the first time bespoke facial recognition software understands a grimace vs a smile, a “yuk” vs a “yum”. Not only that, Marmite’s new web app also understands and recognises the complexity of emotion between your love and hate for the sticky stuff, rating it from 0 to 100%.