Dr.Oetker: Bakershop Boys: Yum Yums

Dr. Oetker unleashes cakes with character in new GBBO sponsorship idents.

Created by Cheetham Bell, the spots set out to break the barriers around baking and with cake characters from Liverpool, Glasgow, Argentina, and America, the work aims to make the Dr.Oetker brand more accessible and loved.

The campaign will initially be seen as idents during The Great British Bake Off, but more films and characters will appear as Youtube pre-rolls and via Dr.Oetker’s own social channels.