Pedigree: Pedigree SelfieSTIX Shot on SelfieSTIX

PEDIGREE DentaSTIX is a dental chew that aims to freshen your dog’s breath and give them a clean set of pearly whites. However, it’s near impossible to capture that beautiful doggy smile when your dog doesn’t look at the camera.

To remedy this, PEDIGREE and Colenso BBDO developed a companion product called PEDIGREE SelfieSTIX. SelfieSTIX is a simple clip that attaches an irresistible DentaSTIX to any mobile phone, resulting in the perfect dog photo every time.