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State Farm: Together
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It wouldn't be a new football season if State Farm didn't launch another round of creative featuring Aaron Rodgers and Clay Matthews. The new work created for the 2017/2018 season shows that State Farm understands they aren't just insuring consumers' things; they are protecting people's most treasured possessions. Created by DDB Chicago as part of the 'Here to Help Life Go Right' communications platform, the 2017 Football campaign doesn’t simply focus on selling insurance products. Rather, the creative demonstrates that State Farm understands the real importance of what people are insuring.
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