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The Prince's Trust: Youth Can Do It


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The UK's leading youth charity The Prince's Trust will today launch a campaign championing the resilience and potential of young people, following new research showing young people's confidence is suffering. Breaking with a TV advert directed by Oscar-winning film director Andrea Arnold and created by advertising agency CHI&Partners, the 'Youth Can Do It' campaign shines a light on the hardships some young people face, and how drive and confidence and a helping hand can empower them to rewrite their own futures and reverse these statistics.
Credits Other credits

Print Creatives: Jon Coates, Josh Welton

Head of Art: Marc Donaldson

Designer: Richard Forder

Head of Art Buying: Emma Modler

Planning Partner: Sarah Clark

Planner: Paulina Goodwin

Business Director: Charmaine Murray

Account Manager: Lucy Almond, Jess Franklin

Agency Executive Producer: Charles Crisp

Co-Producer: Freya Silk

Cinematography: Robbie Ryan

Editor: Bill Smedley @ Work

VFX: Gold Crest & Big Buoy

Colourist: Rob Pizzey

Sound Editor: Jamie Roden

Sound Design: Neil Johnson @ Factory

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