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marmite squeezy: paddingtonThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
DDB London's brief: To get Marmite lovers adding Marmite to their sandwiches. Rob Messeter, one half of the creative team who created this campaign, comments: “This campaign gets Marmite fans to think about how Marmite could make their sandwiches a bit more interesting. Marmite and Paddington are both icons of British culture and a real family favourite; bringing the two together allows Marmite to reach out to the mainstream again, while retaining the Marmite irreverence and quirkiness. This campaign also works to move forwards the much-loved ‘love it or hate it’ concept.”
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