TV ad: FitBit Ionic: Ultimate Unboxing

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To celebrate the launch of the Fitbit Ionic, built with their most accurate heart-rate monitor ever, Dublin-based advertising agency Boys & Girls have created the most heart-racing unboxing video ever. 'Ultimate Unboxing' was shot in Barcelona, and stars unboxing expert & YouTube superstar SuperSaf. The online film shows SuperSaf put the Ionic’s heart-rate monitor to the ultimate test, by reviewing the smartwatch as he skydives from 14,000 feet.

Category Other
Client FitBit
Agency Boys+Girls, Dublin
Production Pull The Trigger
Country Ireland
Uploaded 26 September, 2017

Credits

Director
Zachary Guerra
Executive Creative Director
Rory Hamilton
Creative Director
Laurence O’Byrne
Creative Director
shane casey
Copywriter
Eoin Conlon
Art Director
Katie Kidd
Agency Producer
Sarah Chadwick
DoP
Ricard Canyelles

Other credits

Account Director: Pat Stephenson & Caroline Keogh

Account Manager: Alicia Coyle

Digital Strategist: Aoife Murphy

Sound Design: RayGun / Dean Jones

Edit: Screen Scene / Phil Jackson

Post Production: Screen Scene / Gavin Casey

FitBit Ionic: Ultimate Unboxing

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FitBit Ionic: Ultimate Unboxing

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