Huggies: The World's First Baby Marathon Trailer

Huggies designs a special distance-tracking device and promotes nappies for moving babies with a real-time 21km baby marathon. Studies suggest that once babies become mobile, they can cover anywhere between one and seven kilometers in a single day. Huggies wanted to bring this fact to life and show moms that their moving babies need nappies designed specifically for the job. Think about it. You wouldn’t run a marathon in a pair of jeans, would you? Well, the same principle applies to diapers. The result is a campaign that is part experiment, part product demo, part web series. Agency: Ogilvy & Mather, Johannesburg