TV ad: Toys "R" Us: The Great Speech

Embed Video

Top 6: October 11th 2017

This week, Toys 'R' Us introduced a new brand platform, 'Today We Play,' designed to position the brand as a leader and motivator in the movement to 'set play free' for children. The campaign via BBDO Atlanta and BBDO New York, was born out of insights the brand found when it comes to play time. The Today We Play platform is being communicated via a variety of elements including partnerships, experiential, digital, advertising and more. At the center is a new anthemic television commercial called `The Great Speech.' It was directed by Shawn Levy.

Category Retail services
Client Toys "R" Us
Agency BBDO North America
Production Pacific Rim Films
Country United States of America
Uploaded 1 October, 2017

Credits

Director
Shawn Levy
Chief Creative Officer
David Lubars
Chief Creative Officer
Robin Fitzgerald
Group Creative Director
Craig Miller
Producer
Chrissy Lucas
Art Director
Jordan Sparrow
Copywriter
Dylan Cimo
Executive Producer
Annie Johnson

Other credits

Production and Innovation: Marc Calamia

Integrated Business Manager: Meg Foley

Worldwide Senior Business Director: Paul Roebuck

Account Director: Danielle Willett

Account Manager: Hannah Aaronson

Account Executive: Alex Denney

Head of Production: Bryan Mitchell

Line Producer: Denny Kennedy

Production Service Company: Capital Media Company

Executive Producer: Christian Allen

Head of Production: Keely Stothers

Editorial: Cut+Run

Editor: Frank Effron

Executive Producer: Amburr Faris

Head of Production: Annabelle Dunbar-Whittaker

Toys "R" Us: The Great Speech

Gold sponsors

The Best Ad Jobs

Toys "R" Us: The Great Speech

Related

Also best this week

Gold sponsors

The Best Ad Jobs