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Renault Crossover: Captur
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Crossovers have become the 'it' car and make up 25% of Europe’s automotive marketplace.
Renault wanted to align with this trend by communicating a global concept on its 3 Crossover models : New Captur ph. 2, Kadjar and New Koleos. With insight showing the Renault audience being more digitally savvy than ever, Renault’s strategy for launching the three models was to focus on media from a ‘digital first’ perspective. Agency: Publicis Conseil
Renault Europe: Gaëlle Le Grouiec, Adela Perez, Olivier Bourquin, Antoine Hery, Stephane Bonnegent. Related |
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