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Ineco: Restored Memories


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In Argentina, there are 50,000 new cases of alzheimer's every year. More than 90% are people over the age of 65. One of the main symptoms is the lack of memory. There is no cure, but at least there is a new tool now. Which is why the Ineco foundation presents 'Restored Memories' a project based on recent studies about color and its positive cognitive effects on the autobiographic memory. Agency: Wunderman, Buenos Aires
Credits Other credits

Production Manager: Laura Martínez

Accounts Group Director: Mercedes Cores

Accounts Executive: Pilar Martin

Head of PR: Daniela Tucci

Band: Salmon Osado

Editor: Juan Dalessandro

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