TV ad: FIFA U-17 World Cup: #playinspire

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Hero MotoCorp, the national supporter of the FIFA U-17 World Cup starting 6th Oct in India has kicked-off its campaign with a TVC and digital engagement from today. The campaign has been conceptualised by Law & Kenneth Saatchi & Saatchi. #PLAYINSPIRE is a montage of young, gritty, super-skilled footballers from across the country who are revelling in the football frenzy that has the nation hooked. With the World Cup being staged in India for the first time and India playing in a FIFA World Cup for any age-group for the first time, it’s a historic moment for the country and a great motivator for budding footballers who can now dare to dream.