McDonald’s: Savanna

The first spot via Leo Burnett London shows a couple being dropped off by a guide in the South African wilderness. 'This is the real South Africa,' they are told. 'It doesn’t get much more romantic than this.' But the couple’s smiles turn to nervous glances as the guide lists all the wild animals that are present, before handing the couple some camping gear and driving off. We then get a view of the South African Stack, with its smoky BBQ sauce, bacon, Pepper Jack cheese, hot & spicy mayo in a paprika-topped bun.