GREYnJ United Bangkok planned and created an integrated campaign for the Pantene Hair Fall Control series. With the rise in air pollution, Pantene Thailand wanted to drive awareness … read moreabout the urgent need to protect one's hair with Pantene HFC. To reinforce the message, GREYnJ United highlighted an unknown fact that "hair attracts pollution 3x more than skin". The campaign kicked off with location-based outdoor advertising all around Thailand, where each of the ads showed messages relevant to the placement location. The entire making-of and hair falling process was documented, and integrated into an internet film.
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