TV ad: Range Rover: Fireflies

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Attraction is only natural. Inspired by the story from the inaugural Fireflies Cycle Tour, this film celebrates the natural attraction of the New Range Rover Plug-In Hybrid. The spot came from creative agency Spark44 and was produced by 2AM films. It features a twinkling of fireflies fluttering around a night time forest scene. Bringing the whimsical film to life involved long nights in the Slovenian alps with director Steve Cope and and the magical assistance of Jam Films for post-production.