Iarnród Éireann: YOU WON'T GET OFF

Publicis Dublin create a tongue in cheek campaign for Irish Rail/ Iarnrod Eireann. The campaign encourages the public to use its intercity service by showing them that they’ll enjoy the train journey so much they might not want to get off. Publicis Dublin brought this idea to life with a 40-second TV spot, which shows a man returning home from being away on business.