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Web Film
Cost Plus World Market: "Bark"
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Advertising agency barrettSF has created an integrated holiday campaign for client Cost Plus World Market featuring a wooly llama, a mouse in a tutu, a Santa wearing scuba goggles, an introspective dinosaur, and a ceramic dog. 'Cost Plus World Market has an incredibly original selection of holiday ornaments and food. Before they eat them or hang them on a tree, we thought consumers would enjoy getting to know them' said Jamie Barrett, creative director at barrettSF. Videos will air on NBC Video On Demand, Hulu and YouTube. Other media elements will include direct mail, social media and guerrilla marketing. In San Francisco, street teams will hand out coupons for CPWM treats.
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