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McCain: 50% More ManThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
McCain's new Man-Size Meals are made for a Man-Size hunger.
Hence you get an 'extra 50% more' than your traditional frozen dinner. TBWAMelbourne invented the quirky '50% More Man' character to illustrate this bold product benefit. '50% More Man' quickly became the freaky figurehead for Man Size meals, launching a 360 degree campaign through social, outdoor and mobile platforms.
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