Anlene: Age Suit - The Fallen Drummer

Raise consciousness of movement amongst a younger audience as well as drive penetration of Anlene by widening the brand appeal to younger users. FCB, Jakarta, created a customized Age-Suit that simulated how bones, joints and muscles age over a period of time. An experiment where a drummer falls down in her performance while wearing the suit, demonstrated the need of Anlene early. The full video was launched on social media, which attracted media again. Through an on-ground activation ordinary women experienced the Age-suit.