McDonald's: Big Mac

McDonald’s France reveals its latest print ad campaign, which comes as an extension of the earlier minimalist campaign 'Pictos', and then by the striking campaign 'Open Late.'
Now, it’s packagings time. Once again, McDonald’s is craving for some minimalist graphics of its packagings thanks to this triptych, which renew ties with the irresistible classics of the permanent range. These products are so good that in the end, there is only one crumb left of it. The campaign is available with 3 of the most emblematic menu items – the "Big Mac," "Nuggets" and "French Fries."