Web Film
Tooheys New: The Return Of A LegendThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
How do you bring back an icon? If you're Tooheys, you listen to your online community and put Hindy and his best mate in charge. In response to demands from their online community, Tooheys New has dropped a limited edition release of the iconic white Tooheys can, just in time for Summer. The demand is the result of a tactical video series released earlier in the year by Infinity Squared (that's us), which told the story of two loveable characters: Hindy (Nathan Hindmarsh), his best mate Can (a talking classic Tooheys can) and, the great love they have for their state. Watch it here.
Off the back of this project, fans began lobbying Tooheys to bring back the iconic can, with Tooheys New responding with the limited edition release cans. To promote the launch of the iconic cans, watch as Hindy and Can embark on another adventure, taking over the marketing department of Tooheys for a day.
Brand Manager - Classic Regional Brands: Tom Bills |
The Best Ad JobsRetrieving latest jobs
advertising news |