South African National Blood Services: The Blood Stock Ticker

Blood bank stocks are always running low. Business people don't and can't take time out of their busy schedules to visit their nearest blood bank and thus we are constantly doing blood drives at small businesses and places of work. One of the problems we faced is that major corporates very seldomly allowed us to do blood drives at their companies due to red tape. So DDB, South Africa, decided to utilize the channels that these high profile decision makers watch everyday. The blood stock ticker. A new way of reaching the people we thought we couldn't reach.