Australians with a smartphone are being urged to embrace their 'DreamJob' and help fight cancer while they sleep, in a new campaign for the DreamLab app, which uses a smartphone’s … read moreprocessing power to solve cancer research problems while the handset is idle. The 'DreamJob' awareness campaign, developed by J. Walter Thompson and supported by fellow WPP AUNZ agencies Hill+Knowlton Strategies, MEC and Webling, aims to get one million people using the DreamLab app. It is supported by the Vodafone Foundation and The Garvan Institute of Medical Research.
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