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Velocity Frequent Flyer: National Championships
Velocity creates The World’s Biggest Points Exchange Expo to convince Australia that holidays are better than toasters.
Velocity Frequent Flyer, the loyalty program of Virgin Australia has released its second mini-series, which aims to prove to Australians that points can get you more with Velocity, as opposed to being used on grocery’s and discount vouchers. Building on this year’s ‘The Billion Point (that was supposed to be a million point) Giveaway’, where viewers were exposed to the consequences of accidentally giving away a billion points, this campaign sees ‘Velocity staff’ hosting The World’s Biggest Points Exchange Expo, where members can value their points and viewers can follow the highs and lows that unfold at an event of this magnitude (even if it is actually online). With over 15 different addressable episodes, the content is designed to stay relevant for each of the 9 audience groups. With different messages served up to individuals based on what they’ve seen and what they’re intended to do next. The campaign will play out across Digital, Social, TV, Out of Home, Print, and a custom built online experience where people can have a real-time ‘conversation’ with a Points Valuer.
Chief Marketing Officer - Dean Chadwick Related |
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