Interactive ad: Slotomania: Why it's Okay to Play Slotomania at 12:21 PM

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We all need some me-time. And we all deserve to spend that me-time the way we want. Whether that’s reading a book, watching TV, going for a run or playing a mobile game. Fact is, however, when playing a mobile game while grabbing some me-time, people tend to feel a bit guilty. FCB Happiness and Slotomania wanted to counter that feeling by giving a reason to play, any minute of the day. whyitsokaytoplay.com – a real-time video clock that runs perfectly in sync with your local time and shows you a different video for every single minute of the day. Each 60 seconds unveils a unique video, with a script based on surprising data found about that specific moment in the day, turning each minute into a unique insight and an original reason to play. Those 1,440 facts were turned into 1,440 pieces of content – one for each minute of the day. For example, 6:39am should be a good time to play, because most successful people wake up at this time, and successful people attract luck. It also reveals that 2:36am is the time most UFOs are spotted – and a good way to avoid an encounter with visitors from outer space is to focus on a game of Slotomania! Creating a different video for every minute of a 24-hour day requires a small army of creative talent. To create such a colossal wealth of assets meant a large-scale collaboration across the FCB network globally. From London’s FCB Inferno to FCB New Zealand, teams around the world helped deliver a unique story for every minute of the day, with a total of 14 chief creative officers, 37 creative directors, 142 copywriters and 30 video editors at FCB’s production company Fuel Content in Cape Town getting involved. Each story is supported by fast-paced visuals and flashy kinetic typography that resembles the style of the Slotomania game. The entire production process – from data gathering to completion of the 1,440 films – was done in only eight weeks. We then wrote an algorithm to allow automation to help us out. 6,197 stock clips were automatically generated based on keywords in the script. All words written in the script were adapted into automated kinetic typography. 30 editors did finishing touches, together with 320 hours of studio time to record the voices. The result is a highly watchable 24-hour feed of pre-populated content that caches every 60 seconds.

Category Online services
URL http://www.whyitsokaytoplay.com/
Client Playtika
Agency FCB Happiness Brussels
Country Belgium
Uploaded 31 October, 2017

Credits

Chief Creative Officer
Susan Credle
Chief Creative Officer
Luis Diaz
Chief Creative Officer
Humberto Polar
Chief Creative Officer
Nancy Crimi-Lamanna
Chief Creative Officer
Jonathan Deeb
Chief Creative Officer
AHMED TILLY
Chief Creative Officer
Al Young
Chief Creative Officer
James Mok
Chief Creative Officer
Chief Creative Officer
Ari Halper
Chief Creative Officer
Chief Creative Officer
Liz Taylor
Chief Creative Officer
Chief Creative Officer
Geoffrey Hantson
Executive Creative Director
Creative Director
Andy Lusti
Creative Director
Creative Director
Creative Director
Creative Director
Creative Director
Kelly Michaelov
Creative Director
Creative Director
Creative Director
Creative Director
Creative Director
Creative Director
Creative Director
Claudiu Dobrita
Creative Director
Lulo Calio
Creative Director
Creative Director
Creative Director
Creative Director
Creative Director
Creative Director
Creative Director
Creative Director
Creative Director
mahendra bhagat
Creative Director
mike alfonseca
Creative Director
Creative Director
Creative Director
Ravi Shanker
Creative Director
Alvaro Martinez
Creative Director
Creative Director
Creative Director
Creative Director
Creative Director
Exequiel Rodriguez
Creative Director
Taejay Lee
Creative Director
Creative Director
Creative Director
Creative Director
Tim Schoenmaeckers
Creative Director
Chief Executive Officer
Executive Producer
Executive Producer
Copywriter
Copywriter
Copywriter
Copywriter
Copywriter
Copywriter
Jayshree Viswanathan
Copywriter
Copywriter
Copywriter
Copywriter
Copywriter
Copywriter
Copywriter
Copywriter
Copywriter
Copywriter
Pablo Sanchez
Copywriter
Copywriter
Copywriter
Copywriter
Copywriter
Copywriter
Copywriter
Flavio Pantigoso
Copywriter
Christian Acevedo
Copywriter
Copywriter
Copywriter
Copywriter
Copywriter
Minh Le
Copywriter
Copywriter
Copywriter
Copywriter
Copywriter
Copywriter
Copywriter
Copywriter
Mitchell Crowe
Copywriter
Copywriter
Copywriter
Copywriter
Copywriter
Copywriter
Pedro Garcia
Copywriter
Copywriter
Copywriter
Copywriter
Copywriter
Copywriter
Copywriter
Copywriter
Copywriter
Copywriter
Copywriter
Copywriter
Copywriter
Copywriter
Copywriter
Copywriter
Copywriter
Tim Schoenmaeckers
Copywriter
Copywriter
Copywriter
Copywriter
Copywriter
Copywriter
Copywriter
Copywriter
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Copywriter
Copywriter
Copywriter
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Copywriter
Copywriter
Copywriter
Copywriter
Copywriter
Copywriter
Copywriter
Copywriter
Copywriter
Copywriter
Copywriter
Copywriter
Copywriter
Copywriter
Copywriter
Copywriter
Dionie Tanada
Copywriter
Copywriter
Copywriter
Copywriter
Copywriter
Copywriter
Copywriter
Victor Afonso
Copywriter
Copywriter
Copywriter
Copywriter
Copywriter
Ariel Gonzalez
Copywriter
Copywriter
Copywriter
Copywriter
Copywriter
Copywriter
Copywriter
Copywriter
Copywriter
Copywriter
Copywriter
Copywriter
Copywriter
Copywriter
Copywriter
Copywriter
Copywriter
Copywriter
Copywriter
Copywriter
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Olivia Spanu
Copywriter
Copywriter
Copywriter
Copywriter
Copywriter
Copywriter
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Copywriter
Copywriter
Copywriter
Copywriter
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Copywriter
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Other credits

Kris Hoet - Chief Innovation Officer

Elke Janssens - Managing Director

Hans Smets - Group Account Director

Marlen Fernandez Pando - Account Executive

Pieter Claeys - Concept Provider

Barbara Dzikanowice - Creative Content Director

Eline Goethals - Strategic Planner

Tuyet Hoang - Digital Producer

Dries Lauwers - Graphic Designer

Frederik Draulans - Senior Graphic Designer

Remke Faber - Motion Designer

Seth Michielsen - Motion Designer

Thomas Colliers - Head of Technology

Dinh Tran - Website Developer

Maayan Kalfus - Creative Team Leader

Kira Tovarovsky - Marketing Specialist

Amir Kwiat - Director of Marketing

Ella Vidra - IT Operations Director

Andrii Skip - IT Operations

Sebastien Desclee - International Markets & Affiliates President

Maria Caetano - International Creative Service Manager

Kynda Love - Global Creative Services Manager

David Garcia - Executive Office Coordinator

Mary Day - Editorial Director

Steve Lewis - 3D & Motion Design

Dillan Fuller - Head of Motion

Little Big Productions

Beau Lijnes - Video Editor

Candice Wainwright - Video Editor

Christopher List - Video Editor

Dale Ontong - Video Editor

Edwin de Swardt - Video Editor

Gordon Bakkes - Video Editor

Henk Coetzee - Video Editor

Janine van Schoor - Video Editor

Jules Booysen - Video Editor

Lorien Byrne - Video Editor

Luke Housdon - Video Editor

Luke Bolus - Video Editor

Nathan Fourie - Video Editor

Scott Bridge - Video Editor

Vanessa Carrara - Producer

Khosi Khumalo - Producer

Michelle Nel - Producer

Sean Potgieter - Proofreader

Melissa Burke - Proofreader

Pandora Maphumulo - Proofreader

Kamo Masizane - Proofreader

Fuelcontent

Lawrence Jaeger - 3D & Motion Design

Brendon Cahill - Head of Craft

Matthew Stephen - Senior Generalist

Chad Rutter - Motion Designer

Dirk Tiffin - Motion Designer

Phillippe Fowler - Technical Director

Johann Fitschen - Back-End Developer

Simon Nicholson - Senior Designer

Tony Snoek - Video Editor

Max Murray - Video Editor

Matthew Furnell - Video Editor

Danielle See - Video Editor

Gavin Langley - Video Editor

Phill Keong - Video Editor

Vuyo Serote - Video Editor

Hendre van der Walt - Video Editor

Vanessa Borthwick - Creative Production

Beverly Toweett - Production Manager

Sandi Joseph - Production Co-Ordinator

Thoopid 3D Modelling & Animation

Bioscope Films

Hylton Tannenbaum - Video Production Director

The Music Works Sound

We Love Jam Sound

Red Leather

Craig Ross - Voice Over Artist

Alan Glass - Voice Over Artist

Bianca Flanders - Voice Over Artist

Emily Whitefield - Voice Over Artist

KooKooRuza - Animation and Voice Over

Getty Images Stock Footage

Lennert Vedts - clip editor

Miki Beddeleem - clip editor

Robbie Cap - clip editor

Chris Goossens - clip editor

Flora Hellemons - clip editor

Emilie Buyse - clip editor

Gabriela Gonzalez - clip editor

Patrick Eckel - clip editor

Slotomania: Why it's Okay to Play Slotomania at 12:21 PM

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Slotomania: Why it's Okay to Play Slotomania at 12:21 PM

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