Interactive ad: Slotomania: Why it's Okay to Play Slotomania at 12:21 PM

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We all need some me-time. And we all deserve to spend that me-time the way we want. Whether that’s reading a book, watching TV, going for a run or playing a mobile game. Fact is, … read morehowever, when playing a mobile game while grabbing some me-time, people tend to feel a bit guilty. FCB Happiness and Slotomania wanted to counter that feeling by giving a reason to play, any minute of the day. whyitsokaytoplay.com – a real-time video clock that runs perfectly in sync with your local time and shows you a different video for every single minute of the day. Each 60 seconds unveils a unique video, with a script based on surprising data found about that specific moment in the day, turning each minute into a unique insight and an original reason to play. Those 1,440 facts were turned into 1,440 pieces of content – one for each minute of the day. For example, 6:39am should be a good time to play, because most successful people wake up at this time, and successful people attract luck. It also reveals that 2:36am is the time most UFOs are spotted – and a good way to avoid an encounter with visitors from outer space is to focus on a game of Slotomania! Creating a different video for every minute of a 24-hour day requires a small army of creative talent. To create such a colossal wealth of assets meant a large-scale collaboration across the FCB network globally. From London’s FCB Inferno to FCB New Zealand, teams around the world helped deliver a unique story for every minute of the day, with a total of 14 chief creative officers, 37 creative directors, 142 copywriters and 30 video editors at FCB’s production company Fuel Content in Cape Town getting involved. Each story is supported by fast-paced visuals and flashy kinetic typography that resembles the style of the Slotomania game. The entire production process – from data gathering to completion of the 1,440 films – was done in only eight weeks. We then wrote an algorithm to allow automation to help us out. 6,197 stock clips were automatically generated based on keywords in the script. All words written in the script were adapted into automated kinetic typography. 30 editors did finishing touches, together with 320 hours of studio time to record the voices. The result is a highly watchable 24-hour feed of pre-populated content that caches every 60 seconds. read less...

Category Online services
URL http://www.whyitsokaytoplay.com/
Client Playtika
Agency FCB Happiness Brussels
Country Belgium
Uploaded 31 October, 2017

Credits

Chief Creative Officer
Nancy Crimi-Lamanna
Chief Creative Officer
Jonathan Deeb
Chief Creative Officer
AHMED TILLY
Chief Creative Officer
Al Young
Chief Creative Officer
James Mok
Chief Creative Officer
Geoffrey Hantson
Chief Creative Officer
Rich Levy
Chief Creative Officer
Ari Halper
Chief Creative Officer
Karin Onsager-Birch
Chief Creative Officer
Susan Credle
Chief Creative Officer
Liz Taylor
Chief Creative Officer
Luis Diaz
Chief Creative Officer
Joanna Monteiro
Chief Creative Officer
Humberto Polar
Executive Creative Director
Simon Spreckley
Creative Director
mike alfonseca
Creative Director
Joa Pedro Flores
Creative Director
Taejay Lee
Creative Director
Diego Deon
Creative Director
Victor Bertrand
Creative Director
Michael Okun
Creative Director
Pedro Soler
Creative Director
Alvaro Martinez
Creative Director
Nayef Mujaes
Creative Director
Lulo Calio
Creative Director
Yiannis Barboutis
Creative Director
Fiorella Frascheri
Creative Director
Marina Pinto Barbosa
Creative Director
Richard Halabi
Creative Director
Eva Filippidou
Creative Director
Exequiel Rodriguez
Creative Director
Veljko Goluboric
Creative Director
Fabio Teodori
Creative Director
Diego Lanzi
Creative Director
mahendra bhagat
Creative Director
Massimo van der Plas
Creative Director
Niels Sienaert
Creative Director
Agnieszka Klimczak
Creative Director
Ajeet Shukla
Creative Director
Claudiu Dobrita
Creative Director
Tim Schoenmaeckers
Creative Director
Andy Lusti
Creative Director
Ravi Shanker
Creative Director
Daniele Pancetti
Creative Director
Ian Mackenzie
Creative Director
Sodsoi Chomthavat
Creative Director
Robby Mathew
Creative Director
Salvador Luca
Creative Director
Kelly Michaelov
Creative Director
Jordan Litaj
Creative Director
Shiping Ong
Creative Director
Cesar Salazar
Creative Director
Yanis Ayouch
Creative Director
Jake Tesoro
Copywriter
Antonis Pantazis
Copywriter
Juan Sebastian Jimenez
Copywriter
Roxane Schneider
Copywriter
Nick Stoner
Copywriter
Ursula de la Sotta
Copywriter
Christoph Nann
Copywriter
Laura De Santis
Copywriter
Pedro Garcia
Copywriter
Alfredo Negri
Copywriter
James Ly
Copywriter
McCamie Cole
Copywriter
Fabio Martinez
Copywriter
Sridhar Rajagopalan
Copywriter
Arantxa Fuente
Copywriter
Jules Cabigon
Copywriter
Barbara Dzikanowice
Copywriter
Nihad Nour
Copywriter
Vaishali Jain
Copywriter
Fero Haizal
Copywriter
Cinthya Betancour
Copywriter
Leodegario Torres
Copywriter
Pete Gardiner
Copywriter
Alvin Ng
Copywriter
Jason Ip
Copywriter
Lucille Kemp
Copywriter
Melissa Rangel
Copywriter
Federico Macko copywriter
Copywriter
Stephanie Khalil
Copywriter
Archontoula Xanthopoulou
Copywriter
Junior Rosario
Copywriter
Stephane Opdenbosch
Copywriter
Noel Fenn
Copywriter
Vicente Pinheiro Melo
Copywriter
Florian Hofmaier
Copywriter
Daniela Zalzman
Copywriter
Lev Smirnov
Copywriter
Piyali Shanker
Copywriter
Ameia “Micia” Roxas
Copywriter
Jayshree Viswanathan
Copywriter
Michael Okun
Copywriter
Federico Stuht
Copywriter
Tadeo Hernindez
Copywriter
Ariel Gonzalez
Copywriter
Justin Chen
Copywriter
Michel Simos
Copywriter
Nollye Diaz Rodas
Copywriter
Victor Afonso
Copywriter
Franck Marciano
Copywriter
Diana Nica
Copywriter
Lindsay Eady
Copywriter
Quods Ouaissi
Copywriter
Thinh Nguyen
Copywriter
Ana Noriega
Copywriter
Chelsey Redshaw
Copywriter
Flavio Pantigoso
Copywriter
Michele Vicari
Copywriter
Fernando Solorzano
Copywriter
Viet Ta Trong
Copywriter
Axel Wohlers
Copywriter
Kartik Dey
Copywriter
Tadas Maksimovas
Copywriter
Nuria Lacalle
Copywriter
Frank Fusco
Copywriter
Abby McBeth
Copywriter
Diego Nunez
Copywriter
Luis Duran
Copywriter
Radu Constantinescu
Copywriter
Andre Focke
Copywriter
Jenn Berkelmans
Copywriter
Daniel Sacroisky
Copywriter
Mika Avila
Copywriter
Wonhee Jeong
Copywriter
Ayoub Choukri
Copywriter
Katerina Geraniou
Copywriter
Paul Busschau
Copywriter
Olga Viejo
Copywriter
Ravi Costa
Copywriter
Gianluca Belmonte
Copywriter
Adam Repp
Copywriter
Dimitri Hubregtse
Copywriter
Manuel Garay
Copywriter
Andrea Cartategui
Copywriter
Jennifer Gabell
Copywriter
Niels Sienaert
Copywriter
Minh Le
Copywriter
Wouter Kampman
Copywriter
Bernhard Labitzke
Copywriter
Kelsang Gope
Copywriter
Bart Van Gils
Copywriter
Olivia Spanu
Copywriter
Ricardo Gomez
Copywriter
Hanh Thao Tran Dang
Copywriter
Adrianna B. Casuga
Copywriter
Dionie Tanada
Copywriter
Marcelino Madriz
Copywriter
Thinh Truong
Copywriter
Andreas Kurhan
Copywriter
Jessica Everson
Copywriter
Pieter Claeys
Copywriter
Mitchell Crowe
Copywriter
Pieter Van Schil
Copywriter
Onsiri Thanibutra
Copywriter
Zachary Richman
Copywriter
Bozidar Cvetkovic
Copywriter
Copywriter
Domink Bri_llisauer
Copywriter
Rolf Bais
Copywriter
Irina Tanase
Copywriter
Tim Schoenmaeckers
Copywriter
Monserrat Camarillo
Copywriter
Tiago Carvalho
Copywriter
Anna Maria Paleocrassas
Copywriter
Jorge Saade
Copywriter
Bruno Ponzoni
Copywriter
Krizia Mucino
Copywriter
Pablo Sanchez
Copywriter
Zhanna Makarova
Copywriter
Eileen Woo
Copywriter
Sebastian Jimenez
Copywriter
Ivana Strukelj
Copywriter
Fien Foubert
Copywriter
Morgan Wroot
Copywriter
Timothy Paradise
Copywriter
Anna Obraztsova
Copywriter
Joseph Vernuccio
Copywriter
Christian Acevedo
Copywriter
Krystle Mullin
Copywriter
Paola Garces
Copywriter
Martha Lees
Copywriter
Esteban McLean
Copywriter
Shilpa Sinha
Copywriter
Alex Adati
Copywriter
Jackie Soldano
Copywriter
Anna Weigl
Copywriter
Juan Rojas
Copywriter
Hanna De Conink
Copywriter
Nick Bristow
Copywriter
Tuan Phan
Copywriter
Christian Leoni
Copywriter
Kutaiba Kabbani
Copywriter
Patricia Biea
Copywriter
Matt Everts
Copywriter
Eunhea Kim
Copywriter
Slobodan Vujanovic
Copywriter
Alexandru Rosca
Copywriter
Jairo Guerrero
Executive Producer
Nikki-Leigh Piper
Executive Producer
Daniel Kaplan
Chief Executive Officer
Karen Corrigan

Other credits

Kris Hoet - Chief Innovation Officer

Elke Janssens - Managing Director

Hans Smets - Group Account Director

Marlen Fernandez Pando - Account Executive

Pieter Claeys - Concept Provider

Barbara Dzikanowice - Creative Content Director

Eline Goethals - Strategic Planner

Tuyet Hoang - Digital Producer

Dries Lauwers - Graphic Designer

Frederik Draulans - Senior Graphic Designer

Remke Faber - Motion Designer

Seth Michielsen - Motion Designer

Thomas Colliers - Head of Technology

Dinh Tran - Website Developer

Maayan Kalfus - Creative Team Leader

Kira Tovarovsky - Marketing Specialist

Amir Kwiat - Director of Marketing

Ella Vidra - IT Operations Director

Andrii Skip - IT Operations

Sebastien Desclee - International Markets & Affiliates President

Maria Caetano - International Creative Service Manager

Kynda Love - Global Creative Services Manager

David Garcia - Executive Office Coordinator

Mary Day - Editorial Director

Steve Lewis - 3D & Motion Design

Dillan Fuller - Head of Motion

Little Big Productions

Beau Lijnes - Video Editor

Candice Wainwright - Video Editor

Christopher List - Video Editor

Dale Ontong - Video Editor

Edwin de Swardt - Video Editor

Gordon Bakkes - Video Editor

Henk Coetzee - Video Editor

Janine van Schoor - Video Editor

Jules Booysen - Video Editor

Lorien Byrne - Video Editor

Luke Housdon - Video Editor

Luke Bolus - Video Editor

Nathan Fourie - Video Editor

Scott Bridge - Video Editor

Vanessa Carrara - Producer

Khosi Khumalo - Producer

Michelle Nel - Producer

Sean Potgieter - Proofreader

Melissa Burke - Proofreader

Pandora Maphumulo - Proofreader

Kamo Masizane - Proofreader

Fuelcontent

Lawrence Jaeger - 3D & Motion Design

Brendon Cahill - Head of Craft

Matthew Stephen - Senior Generalist

Chad Rutter - Motion Designer

Dirk Tiffin - Motion Designer

Phillippe Fowler - Technical Director

Johann Fitschen - Back-End Developer

Simon Nicholson - Senior Designer

Tony Snoek - Video Editor

Max Murray - Video Editor

Matthew Furnell - Video Editor

Danielle See - Video Editor

Gavin Langley - Video Editor

Phill Keong - Video Editor

Vuyo Serote - Video Editor

Hendre van der Walt - Video Editor

Vanessa Borthwick - Creative Production

Beverly Toweett - Production Manager

Sandi Joseph - Production Co-Ordinator

Thoopid 3D Modelling & Animation

Bioscope Films

Hylton Tannenbaum - Video Production Director

The Music Works Sound

We Love Jam Sound

Red Leather

Craig Ross - Voice Over Artist

Alan Glass - Voice Over Artist

Bianca Flanders - Voice Over Artist

Emily Whitefield - Voice Over Artist

KooKooRuza - Animation and Voice Over

Getty Images Stock Footage

Lennert Vedts - clip editor

Miki Beddeleem - clip editor

Robbie Cap - clip editor

Chris Goossens - clip editor

Flora Hellemons - clip editor

Emilie Buyse - clip editor

Gabriela Gonzalez - clip editor

Patrick Eckel - clip editor

Slotomania: Why it's Okay to Play Slotomania at 12:21 PM

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Slotomania: Why it's Okay to Play Slotomania at 12:21 PM

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