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Star Sports Indian Soccer League: The Game of Games
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Bengal, a state in India and Football has always been inseparable. Star Sports taps at the heart of this sentiment with their recent television commercial promoting ATK Football Club in Bengal for the 4th Season of Indian Soccer League. Conceptualised by J Walter Thompson, Kolkata, the film revives a timeless hit refrain 'Sob khelar shera Bangalir tumi Football' [Of all games, Bengal’s favourite is football] from the 1971 film, 'Dhanyi Meye'.
Building around this cultural hook, the classic is reimagined as a rap song, that uses stadium chanting as a key musical element. The lyrics celebrate the way football is played in Bengal, with mud, blood and heart, which is beautifully captured in the gritty and pacey visual montage.
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