TV ad: Ohio Lottery: A Little Cheer

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In anticipation of the upcoming holiday season, The Ohio Lottery and independent creative agency Marcus Thomas have created a new campaign titled "Add a Little Cheer," which features two nontraditional takes on typical holiday ads. The first spot begins in a gloomy airport, where travelers are waiting for delayed flights. A woman decides to purchase lottery tickets for everyone, and Christmas lights come on as she spreads holiday cheer by passing out the tickets. Closing with the tagline, “Add a little cheer to your holidays,” the spot serves as a warm reminder that lottery tickets can make a great surprise gift. The “Holiday Overload” spot picks up at the airport where the previous spot left off, then cuts abruptly to a relaxing view of an empty beach, with several lottery tickets in the sand. A voiceover announces that the “break from holiday overload is brought to you by the season’s most unexpected gift," a lottery ticket.