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Cystic Fibrosis Ireland: Fight To Breathe
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The average person takes 16 breaths per minute. A person with Cystic Fibrosis has to fight for every single one. "Fight to Breathe" is a new 60-second advertisement that graphically illustrates how life for a person with cystic fibrosis is exactly that, a constant fight to breathe, and invites audiences to experience that fight for themselves.
Agency: Rothco, Dublin
Client Service: Susan Nelis, Alma Mannion |
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