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Ahead of the quickly-approaching holidays, DISH today released its first Christmas spot of the season via Camp + King. In 'Santa,' DISH's beloved Spokeslistener unveils a brand-new voice remote as a useful tool to help Mr. Claus find the perfect holiday film: Die Hard. The spot plays off the annual online debate about whether Die Hard is in fact a Christmas movie. The spot is part of DISH's multimillion dollar marketing campaign called 'The Spokeslistener' that has run since February 2017.
Agency: Camp + King |
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