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Skyn Condoms: Yes, Yes, Yes
SKYN says Yes, Yes, Yes for Australia's Equality Vote, with the help of Sid Lee Paris. Condom brand SKYN is celebrating with Australia. Yesterday,, the country announced that its citizens voted to legalize same sex marriage by 61.6%. To honor the occasion, SKYN and its agency Sid Lee Paris released a special film, 'Yes Yes Yes'. The cheeky film features interviewees on the street expressing their enthusiasm for the vote in one word, 'yes'. The initiative was so successful that the entire store sold out in under 6 hours. SKYN helps Australians scream 'Yes' in the bedroom every day, and with this operation, is helping them celebrate another performance well done.
Head of Strategy: Alex Pasini Related |
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