Outdoor ad: The Marie Keating Foundation: Coughing Billboard

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Top 6: November 29th 2017

The Marie Keating Foundation teams up with DDFH&B to launch the first ever coughing billboard. Designed to raise awareness of about the dangers of lung cancer, the specially-built outdoor piece includes an audio instalment that immediately grabs the attention of passers-by with a coughing sound. The billboard displays a seemingly innocent statement, but when you look closely at the typography, the letters reveal a serious message: 'I had cancer'. The outdoor billboard is part of wider campaign, 'Listen to Your Lungs', which coincides with Lung Cancer Awareness month this November. The campaign aims to encourage people to take notice of persistent chesty coughs and get them checked by their GP, as this could be a warning sign of the disease.