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Interac Association: The Musician
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With the holiday season upon us, retailers are gearing up for the busiest spending activity of the year. In an effort to ease the payment process during this key spending season, Interac has launched a multi-media campaign via Zulu Alpha Kilo, Toronto, that focuses its messaging on new technology-based payment solutions. The video and in-cinema portion of the campaign demonstrates the shift in payment behavior by introducing a local musician who notices that the people in the community are paying for their items using Interac Debit on card, mobile or watch.
Clients: Andrea Danovitch, Leslie Vera, Lauren McKay Related |
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