My Protection: The Big Jump

'The Big Jump' is a social experiment that launches MY PROTECTION, a new modular insurance solution. Would you jump from a ten meters high trampoline? Saatchi & Saatchi and Groupama Assicurazioni asked this to a group of people to demonstrate that everyone faces life in a different way, that is why we need a customized insurance coverage. The web video will be on line from Monday, the 20th in two different cuts: the 30 seconds and the extended version of 2 minutes circa. The multichannel campaign will also have press, billposting and radio versions.