TV ad: Intermarche: J'ai Tant Rêvé

This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.

Embed Video

Romance's data analytics are dead on. Each year, on Christmas Eve, 1.6 billion kids set out a glass of milk and a cookie in the hopes that St. Nicholas soon will be there. And each year, he feels obliged to eat over 1.6 billion cookies to prove his passage. The only problem is that those chimney flues don't get any bigger. Let's get real: Christmas is in danger. Thankfully, in French retailer Intermarche's new Christmas story, a little boy, with the help of his big sister, decides to tackle the problem. Somewhere between an ad and a short film, this spot, filmed in the UK, borrows the title of Henri Salvador's famous song, J'ai tant rêvé ( I've dreamt so much ). The song brings a special meaning to the work. Agency: Romance