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Samsung: Giving is a Gift to be Shared
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adam&eveDDB is launching a campaign for Samsung that celebrates a universal truth about giving that's perfectly in tune with any holiday season. The campaign, which breaks today, will run in multiple markets globally and includes a 60-second film that features a friendly and extremely diligent concierge in an apartment block preparing for the various holidays celebrated by its diverse range of residents. Sound-tracked by Ella Fitzgerald's 'Give a Little, Get a Little', the film connects Samsung with the holiday spirit of togetherness and will be supported across all channels.
Agency Assistant Producer: Christopher Battye Related |
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