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McDonald's: Table Service
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McDonald's no longer means that you have to wait for your tray at the counter and to bring it yourself to your place. The brand offers a new highly innovative service to bring more conviviality to the restaurant experience and to make life easier for its customers : table service. The principle is very simple : by ordering on a self-service kiosk, the customer can choose to be served at table. Once his order paid, he just has to come to the table of his choice and wait for a waiter to bring him his tray. Tested for several years in McDonald’s restaurants throughout France, the service is now available in more than 8/10 restaurants. To promote this new service to the general public, McDonald’s communicates through a new ad campaign developed by TBWAParis.
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