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M&M's: Faint 2: A very yellow sequel


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Every Christmas since 1996, the M&MS Brand has given its fans around the world the same gift the iconic :15 second television commercial called 'Faint.' The beloved commercial created by BBDO features M&M’S spokescandies Red and Yellow interrupting Santa while he's delivering gifts causing both Red and Santa to faint.The long-running spot has been a staple of the Christmas season for over 20 years, but it ends on a cliff hanger, begging fans to ask so what exactly happened? That’s the premise of the new, reimagined 90-second continuation of the memorable commercial appropriately called ‘Faint 2: A Very Yellow Sequel’. The new spot, created and produced by CLM BBDO in France with support from BBDO New York, follows the clumsy, but well-meaning Yellow as he attempts to fly Santa's sleigh, deliver the presents and save Christmas. In true Yellow fashion, things go catastrophically wrong, but the mix up has unintended consequences that highlight the true meaning of Christmas.
Credits Other credits

Other Credits: Tim Bayne (EVP, Executive Creative Director BBDO NY)



Account

CLM BBDO Vice President: Julien Lemoine

Group Account Director: Judith Romero

Account Manager: Lucie Lavrard

Other Credits: Susannah Keller (EVP, Global Account Director BBDO NY)



Strategic Planning

European Strategic Planner: Véronique Bernard



Production

Production house: La Pac

Director: Reynald Gresset

Producer: Jerome Denis

BBDO Paris Head of production: Julien Sanson

TV Producer: Annabel Dauphin

Post producer: Pierre Suengas

Executive production house: Icon films Bucharest Romania

Post production house: Digital District

3D Animation production house: House Special (Director: Kirk Kelly)

Sound Production : THE

Musical supervision : The, Alexandre Rabia & Jerome Alquier





Communications

BBDO Paris head of communications: Lauren Weber

Other Credits: Roy Elvove (EVP, Corporate Communications Director, BBDO North America)



Media Agency

Global Brand Director at Mediacom Global: Archana Kumar



Mars Chocolate

VP Marketing Mars Chocolate Europe and Eurasia: Michael Magee

Regional Brand Director M&M’s Europe and Eurasia: Wendie Rosing

Acceleration Marketing VP Europe: Matthew Graham

Global Brand Director M&M’s: Rainer Struck

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