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Music Video: Integral
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Interactive music video for Pet Shop Boy's latest album. The Rumpus Room, London has created a multiplatform project that combines The Sweet Shop's film production values, with The Rumpus Room's focus on campaigning, participation, design and community. Integrating QR-codes (http://en.wikipedia.org/wiki/QR_Code) into the the film aspect of the project has allowed the audience to access online destinations where they can get informed and get involved in issues around civil liberties.
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