NOS: Santa's Number

Havas Lisbon created for NOS, a Portuguese Telecom, a touching Christmas story between a dad and his son. Dad tells a secret to his son, who ends up sharing it with all his little friends, who also share it with other people and so forward. The entire world ends up discovering the secret of Christmas: Santa's number. 'Believe' is the brand's message. And until Christmas day, each time someone calls +351935007070, a different christmassy and magic message from dad will be shared everyday. Directed by Marco Martins, the TV ad has been watched and shared online by more than 2 million people in just a couple of days. And it will be continued. Because each time someone believes, the Christmas magic happens.