Top 6: December 13th 2017
Interactive
Tourism Palau: The Palau PledgeTop 6: December 13th 2017
Host/Havas Australia has unveiled a landmark initiative to help the fragile Pacific Island nation of Palau tackle the negative impacts on the environment of mass tourism. The Palau Pledge is a simple, pioneering solution: all visitors to Palau will now be asked to sign a personal promise, stamped in their passports, to protect and preserve Palau for future generations. This commitment is a first of its kind. Written with the help of Palauan children, and developed in collaboration with its Government, the country has redesigned its immigration policy and landing procedures. By encouraging visitors to be more conscious about their behaviour while they travel, the Palau Pledge aims to foster a more sustainable form of tourism. Tourism is Palau's biggest form of income, but as the thirteenth smallest nation in the world, its annual visitor numbers are almost eight times the size of its population. The Palau Pledge is a solution that helps Palau preserve its sensitive environment, while also preserving its biggest economic driver.
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