Outdoor ad: Cathay Pacific Airways: The Well Travelled Lai See

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Top 6: December 20th 2017

Cathay Pacific, in partnership with McCann Worldgroup Hong Kong, has given new meaning to sustainability for Chinese New Year with the release of Well Travelled Lai See - created using thousands of retired uniforms that were destined for the landfill. Lai See are lucky money packets traditionally made of paper and are passed to family and friends at this time of year. To highlight the spirit of giving at Chinese New Year, the bespoke Lai See are available for sale to the public with all profits going to a local Hong Kong charity.

Category Travel, transport & tourism
Client Cathay Pacific Airways
Agency McCANN Worldgroup Hong Kong
Country Hong Kong
Uploaded 12 December, 2017

Credits

Executive Creative Director
Martin Lever
Creative Director
Guilherme Pecego
Senior Art Director
Daniel Cheong
Creative Director
Rick Kwan
Assoc Creative Director
Dan Jacques
Assoc Creative Director
Agnes Lee
Assoc Creative Director
fanny lau
Producer
Wing Tam
Art Director
Wai Wong
Art Director
O Mok

Other credits

Brandon Cheung, Managing Director

Aneeza Arshad, Junior Art Director

Juvenia Poon, Head of Chinese Copy

Jules O'Brien, English Copywriter

Yvonne Cheng, Chinese Copywriter

Debby Yung, English Copywriter

Jennifer Chua, Motion Graphics Designer

Prashant Galani, Strategist

Tracy Lui, Strategist

Julia Broughton, Group Account Director

Adina Surdu, Account Director

Julian Egli, Account Manager

Annie Ng, Associate Channel Planning Director

Teresa Mok, Channel Planner

Cathay Pacific:

Grace Cheung, Head of Public Engagement - Corporate Affairs Department

Prian Chan, Assistant Environmental Manager - Corporate Affairs Department

Priscilla Chok, Social Media Manager - Corporate Affairs Department

Cathay Pacific Airways: The Well Travelled Lai See

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Cathay Pacific Airways: The Well Travelled Lai See

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