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Top 6: December 20th 2017
Cathay Pacific, in partnership with McCann Worldgroup Hong Kong, has given new meaning to sustainability for Chinese New Year with the release of Well Travelled Lai See - created
… read moreusing thousands of retired uniforms that were destined for the landfill. Lai See are lucky money packets traditionally made of paper and are passed to family and friends at this time of year. To highlight the spirit of giving at Chinese New Year, the bespoke Lai See are available for sale to the public with all profits going to a local Hong Kong charity.
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Credits
Other credits
Brandon Cheung, Managing Director
Aneeza Arshad, Junior Art Director
Juvenia Poon, Head of Chinese Copy
Jules O'Brien, English Copywriter
Yvonne Cheng, Chinese Copywriter
Debby Yung, English Copywriter
Jennifer Chua, Motion Graphics Designer
Prashant Galani, Strategist
Tracy Lui, Strategist
Julia Broughton, Group Account Director
Adina Surdu, Account Director
Julian Egli, Account Manager
Annie Ng, Associate Channel Planning Director
Teresa Mok, Channel Planner
Cathay Pacific:
Grace Cheung, Head of Public Engagement - Corporate Affairs Department
Prian Chan, Assistant Environmental Manager - Corporate Affairs Department
Priscilla Chok, Social Media Manager - Corporate Affairs Department