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Toyota New Zealand has launched a new campaign via Saatchi & Saatchi New Zealand, illustrating the importance of asking for genuine parts when having vehicles serviced or
… read morerepaired.
'Beware the Dangers of Almost the Same' is designed to get second-hand Toyota owners to stop and consider what their mechanic is putting in their car in a more memorable way.
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Credits
Other credits
Client: Toyota New Zealand
Chief Executive Officer: Alistair Davis
General Manager UV & Marketing, Executive: Andrew Davis
General Manager Customer Services & Product Planning: Spencer Morris
Manager - Marketing Operations: Susanne Hardy
Team Leader - Marketing Operations: Sonya Coutts
Customer Services Coordinator, Marketing: Katie MoffatToyota Genuine Parts PRINT3.jpg
Social Media Coordinator: Sarah-Kate Sinclair
Media Agency: Starcom