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Nike: Nike Hyper Court
Nike has recently launched a first of its kind initiative in Manila - Nike Hyper Court. Powered by Google, and developed in partnership with BBH Singapore, Nike Hyper Court is the first ever on-court digital platform that delivers content data-free, including training drills from experienced coaches tailored to different types of players, elevated member activities and the best of Nike global basketball content. Available initially at five courts across Manila, Nike Hyper Court provides basketball enthusiasts across the city with access to training programmes modeled after three of the biggest players in the game - LeBron James, Kevin Durant, and Kyrie Irving.
Each of the Nike Hyper Courts in the five Barangays (districts) are visually stunning thanks to the designs of Arturo Torres, the internationally renowned illustrator known for his signature superhero style illustrations of rappers and basketball stars in two New York Times bestselling books - The Rap Year Book and Basketball (and Other Things).
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