Print ad: Associazione Italiana Gaucher: Labyrinth

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Top 6: December 20th 2017

Print campaign created by Boca, for AIG (Association Italian Gaucher) Gaucher, a rare disease, is an inherited disorder that affects many of the body's organs and tissues. If affects 1 out of 40,000 people and it can even take 5 to 10 years to get a diagnosis. Every patient feels lost, without knowing what to do and more importantly, without a way out.